For many years, Hush-a-Bye beds have been recognised for quality, value and customer service. The brand is proudly supportive of its bricks and mortar retailers, supplying a wide range of stylish, mid-market pocket sprung beds. Hush-a-Bye offers a truly flexible approach with the ability to produce special sizes and bespoke options. This gives the smaller, independent retailer a fantastic opportunity to offer a choice and allows them to demonstrate a real point of difference. The retailer support does not end with the product however, as sales director Andy Richards explains. “We recognise that independent stores have much to offer that the internet can’t match. Most obvious is the personal interaction with the customer, backed with a deep understanding of the product. That is why we run training days for our retailers.” With a complete run-through of the features and benefits of the entire range on and a factory visit, there is something for everyone, whether you have been selling beds for 20 years or are new to the industry.

Innovation has been key for Hush-a-Bye beds for many years; previous debuts at the Telford Show include Coolwave. This latex gel range tackles the challenges of delivering the benefits of foam support without the heat issues associated with memory foam. Since its launch, it has been a great success and will be on show again this year. What Coolwave demonstrated was the desire to tackle problems from a very different perspective. For example, most companies start with a warm product such as memory foam and then try to make it cooler, where Hush-a-Bye started with latex, an inherently cooler material. Added to the latex is a cooling gel that has been shown in independent tests to absorb heat considerably slower than memory foam, thereby keeping the sleeping surface much cooler.

Andy, however, is not content to stand still however, as he says; “At Hush-a-Bye we look for the real issues that customers are concerned with and then solve them. For example, better quality beds such as ours tend to have more fillings and are therefore heavier. This means that ‘turnability’ is a real issue for many of our customers. “The standard approach to this issue has been to make the mattress ‘no-turn’. This, however, can have an impact on longevity due to settlement. Hush-a-Bye has turned this convention on its head and tackled the problem from a different angle. The ingenious solution is called Easy Turn and is being launched at the Bed Show 2016. Andy is very excited for the range, “We believe this is a fantastic solution and I can’t wait for our customers to be able to try it for themselves.”