Gainsborough Beds have taken up residence in their second showroom. The space at Harrington Mill, Long Eaton is designed to showcase product for northern based customers.

Andy Richards, Sales Director for Gainsborough, explains. “For many years we have had a showroom at our headquarters in Wiltshire, but have been conscious that it is not the ideal location for many retailers, particularly those who are further north” It is increasingly important that retailers have early access to new product, Andy continues. “At Gainsborough we always try to see things from our customers’ point of view. With retail space under pressure it is very difficult to ask our customers to take a leap of faith, they need to see it and touch it. Retailers’ time is always stretched so anything that gets the product closer to them is going to be a real advantage.”

In addition to the current range, Harrington Mill will also be used to display prototypes and new designs. The majority of the floor will feature Gainsborough’s beds, but there will also be a selection of their sofa bed range.

Long Eaton, of course, is normally associated with quality upholstery and eventually the ground floor studio space will be shared with sister companies Swanglen, Cavendish and Collins and Hayes. Andy believes that Gainsborough beds are a natural fit. “Long Eaton is synonymous with quality and craftsmanship, and so is Gainsborough. The Collins and Hayes customer would also buy a Gainsborough bed and vice versa. So having the two side by side is perfect synergy.” Having this permanent display space also means that Gainsborough will be showing at Long Point for the first time.

Cavendish Upholstery, and Collins and Hayes will be in place by Spring Long Point but the Gainsborough and Swanglen ranges are available for viewing now.